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Senior Manager, Content Marketing, NA

Company: Airwallex
Location: San Francisco
Posted on: May 14, 2024

Job Description:

At Airwallex , we're building the future of global finance on one platform. Founded in 2015 in Melbourne, Airwallex is the leading financial technology platform for modern businesses to grow beyond borders. With one of the world's most powerful payments infrastructure, our technology empowers businesses of all sizes to accept payments, move money globally, and simplify their financial operations, all on one single platform. If you're excited to do the most ambitious work of your career and change the way money moves around the world - join us!Reporting to the North America Marketing Lead, you will lead the creation of high-quality content to support our growth in the North American region. You will work closely with other regional teammates as well as the central marketing and content team to develop winning content that brings Airwallex's brand to life, communicates our differentiated position, and engages our users.You will be responsible for driving the creation of copy and creative content across platforms in North America, ensuring that you maintain a consistently high standard, producing relevant, informative, and enticing content for our growing B2B audience.Expect to cover a variety of areas, including executive thought leadership, user stories, digital and OOH, social, blog posts, and more. You will join the Airwallex Marketing team during a critical period of growth for the North American business.This is a great opportunity to join the team and help shape the next phase of Airwallex's growth.What You'll Be Doing...

  • Lead all content creation in the North American region in a variety of formats such as blogs, whitepapers, release notes, videos, case studies, social, ad copy, one-pagers, company website copy landing pages, event materials and reports.
  • Support the development and execution of Airwallex's North America content marketing strategy.
  • Independently manage the end-to-end process of each content project, from ideation and research, through to writing, publishing and reporting.
  • Be required to think on a strategic level but also be hands-on in driving and executing content initiatives.
  • Create content that is customer-first, supporting all areas of the North American business (including SME and Enterprise), and all products via both inbound and outbound channels.
  • Work with subject matter experts to craft messaging and value propositions for new and existing products and services, translating complex product knowledge into clear, user-friendly content.
  • Collaborate closely with Growth Marketing and SEO colleagues to ensure data informs your approach to content in the region.What You Bring...
    • 7+ years of experience in Content Marketing and writing, preferably at a high-growth technology company. You may also have a background in Journalism.
    • Exceptional writing and editing skills, obsessive attention to detail, and a keen eye for design excellence.
    • A genuine love of writing and the ability to take complex concepts and create relatable and engaging materials even when working to tight deadlines.
    • A customer-first approach that allows you to tailor content and communications to specific audience segments and profiles.
    • Experience managing internal and external stakeholders.
    • Experience with various content formats including video and email marketing and a desire to create both long-form and short-form content.
    • Familiarity with modern technology and platforms, including content management systems as well as Google Analytics and Search Console for content ideation and reporting.
    • Knowledge and understanding of SEO and a willingness to partner closely with Growth Marketing teammates to drive results.
    • Experience in developing high-quality content, preferably with a portfolio of published content, intended to drive B2B customer acquisition and conversion.At Airwallex you'll have the ability to make an impact in a rapidly growing, global fintech. We want you to share in our success, which is why you'll be offered a competitive salary plus valuable equity within Airwallex. We also like to ensure we create the best environment for our people by providing a collaborative open office space with a fully stocked kitchen. We organize regular team building events and we give our people the freedom to be creative.Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.
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Keywords: Airwallex, Lodi , Senior Manager, Content Marketing, NA, Executive , San Francisco, California

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